THE FUTURE OF SNAUWAERT

Snauwaert reborn in 2018 after ceasing the activity in 1991, today our brand aims to make a space again in the tennis and padel area through the association with the clubs. Snauwaert have the challenge of being among the top five companies by 2025.

The first steps were taken in Japan and the United States, where it has already two affiliates, although its headquarters is still in Mestre (Italy) and now aims at Spain to grow as it prepares entry into France and Germany. "We’ve been a little over a year, but we have made a lot of progress in a very short time", assures Roberto Gazzara, chief executive officer of Snauwaert.
In the first year after the relaunch, it had only marketed tennis articles but now it will also focus on the padel, which is one of the fastest growing disciplines in the euro zone. Gazzara mantaints that, even if there are more than 250 brands on the padel, there is still room to fill certain gaps. "In tennis, 90% of the business is in the hands of about five brands, but the paddle is different and still presents opportunities for the boom experienced".
Bussiness strategy, unlike other incipient brands, will not be associated with the World Padel Tour (WPT) or some of their players, the idea is to approach the practitioner through the specialized clubs. "Currently we have no budget to make that investment, but it’s not our focus either; we focus on the amateur player, where the padel base is".
Efforts, in the past year, have been put into social media campaigns. The challenge starts now, "when the interest we generate must be reflected in the purchase of our products", says Gazzara.